Transform Your Business
with AI Leadership

A hands-on certification for business leaders, C-suite executives, and decision-makers who are ready to lead AI transformation with confidence and strategy.

IN PARTNERSHIP WITH

AFMA

CONDUCTED BY

Brand 3

Lead AI transformation with confidence, not hype.

The Certified Professional in Artificial Intelligence (Business Transformation) is an executive-level programme designed to help business leaders understand, evaluate, and apply AI strategically across their organisations — with measurable ROI and responsible governance.

This is not a technical coding course.

It is a decision-maker's guide to AI-powered business transformation.

Who This Course is For

  • Business owners & founders
  • C-suite executives (CEO, CFO, COO, CIO)
  • Senior Managers & functional leaders
  • Strategy, finance, and transformation leaders
  • Decision-makers responsible for AI adoption and ROI

Course Format & Certification

  • 8-hour live virtual workshop
  • Highly interactive, with discussions and hands-on exercises
  • 8 CPD points
  • Led by experienced AI and business transformation practitioners

What you'll walk away with

target

LEAD AI INITIATIVES STRATEGICALLY

  • Understand where AI creates real business value
  • Avoid fragmented or ineffective AI adoption
  • Make informed buy vs build vs rent decisions
message

COMMUNICATE EFFECTIVELY WITH AI (AND TEAMS)

  • Apply context engineering + prompt engineering
  • Turn AI into a business-aware strategic partner
  • Improve speed, clarity, and quality of analysis and decisions
chart

MEASURE REAL ROI FROM AI

  • Define operational, financial, and strategic KPIs
  • Build AI ROI frameworks aligned to business goals
  • Quantify both tangible and intangible benefits
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DRIVE RESPONSIBLE AND TRUSTWORTHY AI ADOPTION

  • Understand privacy, security, explainability, and governance
  • Identify risks of general-purpose AI tools
  • Build trust with boards, regulators, and stakeholders
people

LEAD THE HUMAN SIDE OF AI TRANSFORMATION

  • Manage change, trust, and psychological safety
  • Balance technology with culture and leadership
  • Scale AI adoption without resistance or fear

Key topics covered

1

AI's impact on modern business and leadership

2

Generative AI and its strategic implications

3

Context engineering vs prompt engineering

4

Measuring AI ROI (operations, financials, strategy)

5

Trustworthy & responsible AI foundations

6

Enterprise AI vs general-purpose LLMs

7

Agentic AI and autonomous workflows

8

Buy vs Build vs Rent decision frameworks

What makes this course different

Business-first, not tech-first

AI is treated as a core business transformation strategy, not an IT experiment.

Real-world use cases

Examples across:

  • Finance and FP&A
  • Strategy and leadership
  • Operations and decision-making
  • Enterprise AI platforms vs external LLMs

Designed for executives

Focused on:

  • Strategic clarity
  • Decision confidence
  • Governance and accountability
  • Long-term value creation

Practical frameworks you can use immediately

Introducing the LEAP Framework:

L earnMaster the AI landscape and business implications
E valuateIdentify trust gaps, risks, and opportunities
A daptRedesign workflows and roles with empathy
P rogressSustain momentum through continuous learning

Why this matters now

AI literacy is becoming as essential as financial literacy for modern leaders.

Organisations that succeed with AI are not the ones with the best models — they are the ones with clear strategy, strong leadership, and trusted execution.

This course equips you to be that leader.

The programme is delivered by experienced instructors with deep expertise in:

  • AI strategy and business transformation
  • Finance, FP&A, and executive decision-making
  • Enterprise AI governance and responsible AI adoption

Participants benefit from practitioner insight, not theoretical lectures.

Meet the team

Matthew Chew

Matthew Chew

Founder, Argent Blue Partners Co-Founder, Inductiv AI Labs

Matthew founded Argent Blue on a simple premise: organizations shouldn’t outsource their AI capability; they should build it themselves. He works with finance professionals to deploy AI agents that transform how they work, teaching them to own the capability rather than rent it.

As architect of the CPAI (Certified Professional in Artificial Intelligence) certification programme, Matthew partners with AFMA and ICMA to build internal AI capability across the finance profession. His approach centers on a core principle: accountability cannot be automated. Humans must remain at the commitment points for irreversible decisions; that’s where strategic value concentrates.

Before Argent Blue, Matthew spent years as a quant building machines that read maths. As a serial technology entrepreneur, he experienced firsthand the friction between what AI promises and what finance professionals actually need. He founded Argent Blue to close that gap, working embedded within organizations to co-build solutions and transfer knowledge that stays behind after the engagement ends.

AI IS A LEADERSHIP DECISION.
BE READY TO MAKE IT.

Gain the frameworks, governance, and confidence to lead AI transformation responsibly.

Lead the AI revolution. Transform your business. Get certified today.

Course Fee:A$599
Next Run:March 7th 2026

Secure your spot now - limited slots available!